The bicycle as a daily mean of transport in the city of Barcelona
Barcelona City Council has been taking measures to reduce pollution emissions within the city, for example the creation of new and better bike lanes. According to the Urban Mobility Plan started in 2013, bicycles have the highest priority right after pedestrians. Thanks to these measures, right now 95% of the Barcelona population has at least one bike lane less than 300 meters from their homes.
Urban cyclists are usually committed to the environment and want to keep physical activity in their commutes, but unfortunately this group does not represent the majority. Every day we are all exposed to a large amount of air pollutants, which we inhale unconsciously. Moreover, urban cyclists do sport nearby highly transited roads, which is even more dangerous.
For this reason, the main theme for this edition of La Fiesta de la Bicicleta 2019 has been air pollution and sustainable mobility.
La Fiesta de la Bici (“The Bike Party”)
Last Sunday March 24 took place in Barcelona one of the most popular events among cyclists in this city. More than 6,000 cyclists traveled 11 kilometers across a Barcelona without cars, doubling last year’s attendants.
The bike ride ended at the Arc de Triomf, where different brands and entities waited for them in stands to show their latest products and news. In addition, there was a series of programmed activities to enjoy the morning in good company.
For example, there were circuits to try new models of bicycles and electric bicycles, an informative workshop on the quality of the air and our health, raffle of gifts and the realization of a giant mosaic of a bicycle, among many others.
AirGO and its association with Decathlon
As it is totally logic, Decathlon had to be there as it’s one of the greatest in the sports sector and even more in the cycling industry. AirGO is the greatest innovation within Decathlon Barcelona so we were invited to share their space and promote our products among one of the groups that uses most pollution masks to protect themselves.
Hundreds of people had the opportunity to try an AirGO for the first time, to check in first-hand the advantages against those masks and to learn more about the product and the air pollution. Thanks to all these people we were able to perceive certain problems or doubts that mask users suffered and that we could solve:
- Danai, a patient of multiple chemical sensitivity is forced to wear a mask all the time, something that has caused her problems in some situations because it draws too much attention. He loved AirGO because he could protect herself while “camouflaging” that showy mask inside a neck warmer.
- Jaume was very interested in the flexibility and comfort of an AirGO, since it does not have rigid elements such as velcro or anti-fog valves.
- Finally, Raquel came asking about the filtration and she could discover in scoop the new GOFilter, that besides ensuring the retention of particles with nanofiber technology and electrostatic charge, it also prevents the penetration of any gas other than oxygen or nitrogen thanks to its activated carbon layer.
Danai, Jaume and Raquel are just some of the most significant examples, but like them, many people had found themselves in a similar situation. Therefore, if you have any questions do not hesitate to send us an email to firstname.lastname@example.org.
Cyclists and their high vulnerability to air pollution
There are 2 main reasons why an urban cyclist will always be more exposed to air pollution than any other group (excluding those with respiratory problems):
- When working out, the rate of ventilation increases due to physical effort, which causes also an increase in the quantity of air breathed and, as a consequence, of the pollutants found in it. Only with this cyclists can breathe between 2 and 3 times more pollutants than pedestrians.
- The bicycle lanes in big cities are usually found next to the asphalt where all the vehicles contributing to air pollution circulate. Being that close and in constant contact with one of the main sources of pollutants puts cyclists at higher risk.